The Broad, located at 221 S Grand Ave in Downtown Los Angeles, has become a cultural landmark known for its striking architecture and celebrated contemporary art collection. With a 4.7 rating based on over 18,000 reviews, this modern art museum consistently draws both locals and tourists. This review synthesizes visitor feedback and practical information to help you decide if a visit is right for you.
The Broad at a Glance
The Broad is a modern art museum situated in the heart of Downtown Los Angeles, easily identified by its distinctive honeycomb-like exterior. The venue operates as an art gallery, art museum, and arts organization, housing a significant collection that spans contemporary works from the 1950s onward. General admission is free, though timed tickets are required and must be reserved in advance through their website. The museum is wheelchair accessible, family-friendly, and includes a restroom facility, making it a welcoming destination for diverse audiences. Visitors can reach the museum by phone at +1 213-232-6200 or explore more on their official website.
What Do Visitors Like About The Broad?
Visitor feedback for The Broad is overwhelmingly positive, with many reviewers describing their experiences as exceptional. Özden Onaran called it a must-visit, while Sanjeewa Komangodage described the experience as "absolutely incredible from start to finish." Shanya appreciated the free entry and seamless ticket process, noting the museum provided great photo opportunities. However, Terra Scott gave a more moderate three-star review, mentioning that while the art was interesting, some pieces were not to her taste. Overall, reviewers consistently praise the free general admission, the impressive collection, and the building's architectural beauty.
1. Free Admission with Timed Tickets
Multiple reviewers highlight that general admission to The Broad is completely free, which they consider a wonderful gift to the community. Sanjeewa Komangodage emphasized that tickets must be booked online well in advance, as they open monthly and disappear quickly. Özden Onaran also recommended reserving tickets ahead of time to avoid long lines, especially on weekends. Karlene Sanchez advised reserving at least a week in advance for weekend visits, noting that spaces fill up quickly.
2. Iconic Artworks and Artists
Reviewers frequently mention works by renowned artists such as Basquiat, Warhol, and Murakami. Shanya was pleasantly surprised to see Basquiat's work and appreciated seeing Warhol in person. Andrew Valerio called the Takashi Murakami exhibit "truly breathtaking art." Pedro Arsénio was most struck by the numerous Basquiat paintings, along with works by Roy Lichtenstein and Andy Warhol. Terra Scott noted specific pieces including a Michael Jackson sculpture, a blue balloon dog sculpture, and a notes-to-your-mom room.
3. Architecture and Atmosphere
The building's architecture receives consistent praise. Sanjeewa Komangodage described it as "a spectacular work of art" that sets the tone before entering. Pedro Arsénio noted the building was designed by Diller Scofidio + Renfro in collaboration with Gensler. Muhammad appreciated the beautiful design and inspiring atmosphere, while Ayaulym Tokina found the atmosphere calm and inspiring. The museum's proximity to the Disney Concert Hall was also mentioned as an architectural bonus.
4. Practical Considerations: Parking and Tickets
Parking costs are a recurring topic. Terra Scott and Andrew Valerio both noted parking costs $19, with Andrew specifying this covered three hours. Robert Ballantyne mentioned validated parking at $19 with a museum ticket. LA Brother Diamond on Youtube reported a $10 parking fee after 3:30pm in the same building. For special exhibitions like the Yoko Ono show, Robert Ballantyne noted these require a paid timed ticket, while the main museum remains free.
5. Visitor Experience Highlights
The Infinity Mirrored Room was a standout for Karlene Sanchez, who described it as beautiful and a highlight of her visit. Mago G. Valle noted the flowers, little dog sculpture, and giant chairs and tables were the most popular photo spots. angie san. mentioned that backpacks must be worn on the front of your chest inside. Several reviewers, including Andrew Valerio and Brandy Waller, recommended The Broad for date nights, family outings, or simply a day out.